According to a survey of consumers carried out between October and November 2020 in the United States, Millennial respondents were the group with the highest level of interest towards a super app integrating financial services like banking and payments. Approximately 35.5 percent of respondents who were identified as "financial wellness seekers" were Millennials, while the same only applied to 28.2 percent to consumers in the Generation Z group.
Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group
Characteristic
Not interested
Unlikely connected
Financial wellness seekers
Information seekers
Convenience seekers
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The source identifies "Financial wellness seekers" as users who are interested in a comprehensive channel for online banking and payment services. "Information seekers" are identified as users that expressed a preference for using a single super app integrating digital services for banking, entertainment, retail, shopping, and travel. "Convenience seekers" are identified by their interest in using a comprehensive super app for "restaurant orders, groceries, health, work, social relationships and the home."
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PYMNTS. (December 13, 2021). Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS. "Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group." Chart. December 13, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS. (2021). Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS. "Consumers in The United States Interested in Integrating Multiple Digital Experiences in One Comprehensive Super App as of November 2021, by Age Group." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS, Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group Statista, https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/ (last visited September 01, 2024)
Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group [Graph], PYMNTS, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
