During a 2021 survey of U.S. marketing technology decision makers, it was discovered that 46 percent of respondents thought the leading barrier to building a succesful nd lasting martech stack was the complexity in integrating the technologies. Budget was an obstacle to 8 percent of respondents at that time.
Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021
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Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021
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Treasure Data. (September 22, 2021). Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1283550/barriers-martech-stack/
Treasure Data. "Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021." Chart. September 22, 2021. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1283550/barriers-martech-stack/
Treasure Data. (2021). Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1283550/barriers-martech-stack/
Treasure Data. "Leading Barriers to Building a Marketing Technology (Martech) Stack in The United States as of September 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1283550/barriers-martech-stack/
Treasure Data, Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021 Statista, https://www.statista.com/statistics/1283550/barriers-martech-stack/ (last visited April 02, 2025)
Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021 [Graph], Treasure Data, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1283550/barriers-martech-stack/
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