Leading reasons why shoppers made online purchases Australia 2024

Published by Statista Research Department, Aug 14, 2024

Convenience was the topmost driver for making online purchases among Australia's digital shoppers in the 12 months to July 2024, according to a 2024 survey, with around 68 percent of respondents making online purchases during the survey period for this reason. Other leading reasons why Australian consumers bought products online included lower prices, discounts, and free delivery, at respectively 52 percent, 47 percent, and 46 percent of surveyed online shoppers. During the COVID-19 pandemic, Australian consumers also turned to online shopping for safety reasons and due to the widespread closure of brick-and-mortar stores. 

Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024

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Release date

August 2024

Region

Australia

Survey time period

12 months to July 2024

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

nationally representative sample of Australians who have shopped online at least once in the last 12 months

Supplementary notes

Survey question: Why do you buy online?

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Statistics on " E-commerce in Australia "

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Overview

6

Online retailing segments

8

Retailers and e-commerce platforms

7

Consumer attitudes and behaviors

7

Digital payments

5

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Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Internet in Australia
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