Convenience was the topmost driver for making online purchases among Australia's digital shoppers in the 12 months to July 2024, according to a 2024 survey, with around 68 percent of respondents making online purchases during the survey period for this reason. Other leading reasons why Australian consumers bought products online included lower prices, discounts, and free delivery, at respectively 52 percent, 47 percent, and 46 percent of surveyed online shoppers. During the COVID-19 pandemic, Australian consumers also turned to online shopping for safety reasons and due to the widespread closure of brick-and-mortar stores.
Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024
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IAB Australia. (August 13, 2024). Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1283548/australia-reasons-for-online-shopping/
IAB Australia. "Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024." Chart. August 13, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1283548/australia-reasons-for-online-shopping/
IAB Australia. (2024). Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1283548/australia-reasons-for-online-shopping/
IAB Australia. "Leading Drivers for Making Online Purchases among Online Shoppers in Australia in The 12 Months to July 2024." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1283548/australia-reasons-for-online-shopping/
IAB Australia, Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024 Statista, https://www.statista.com/statistics/1283548/australia-reasons-for-online-shopping/ (last visited August 24, 2024)
Leading drivers for making online purchases among online shoppers in Australia in the 12 months to July 2024 [Graph], IAB Australia, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1283548/australia-reasons-for-online-shopping/