According to a 2021 survey of marketing technology decision makers in the United States, it was found that 68 percent of respondents considered customer data platforms (CDPs) as a crucial technology that should be a part of a martech stack. Further 54 percent of respondents thought that customer journey analytics was fundamental to a martech stack.
Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021
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Treasure Data. (September 22, 2021). Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1283535/important-martech-stack-technology/
Treasure Data. "Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021." Chart. September 22, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1283535/important-martech-stack-technology/
Treasure Data. (2021). Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1283535/important-martech-stack-technology/
Treasure Data. "Leading Technologies Considered Fundamental to The Marketing Technology (Martech) Stack in The United States as of September 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1283535/important-martech-stack-technology/
Treasure Data, Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021 Statista, https://www.statista.com/statistics/1283535/important-martech-stack-technology/ (last visited December 19, 2024)
Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021 [Graph], Treasure Data, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1283535/important-martech-stack-technology/
