Factors for clothing purchase decisions in Japan 2021

Published by C. Diep, Jan 13, 2022
The price was the leading factor influencing purchase decisions in apparel shopping activities in Japan as revealed in a survey conducted in July 2021. Price and product design were the most important factors for the majority of respondents, whereas only 0.5 percent considered the possibility of recycling or remodeling the clothes after use.

Leading factors influencing purchase decisions in apparel shopping in Japan as of July 2021

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Release date

October 2021

Region

Japan

Survey time period

July 20 to 26, 2021

Number of respondents

2,000 respondents

Age group

15-69 years

Special properties

up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When buying clothes, what factors do you pay attention to? Please name up to three points."

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