Leading programmatic bidders in France 2023

Published by Statista Research Department, Dec 10, 2024
Two Google marketing platforms - Display & Video 360 and Google Ads - accounted for more than 55 percent of programmatic advertising spending in France in 2023. In the same year, advertisers increased their programmatic spending for audio with 58 percent.

Distribution of programmatic advertising spending in France in 2023, by bidder

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Release date

February 2024

Region

France

Survey time period

2023

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excluding walled gardens, social, search, Outbrain, and Taboola

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Statistics on " Advertising in France "

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Other statistics that may interest you Advertising in France

Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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