Two Google marketing platforms - Display & Video 360 and Google Ads - accounted for more than 55 percent of programmatic advertising spending in France in 2023. In the same year, advertisers increased their programmatic spending for audio with 58 percent.
Distribution of programmatic advertising spending in France in 2023, by bidder
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The Media Leader. (February 6, 2024). Distribution of programmatic advertising spending in France in 2023, by bidder [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283505/programmatic-ad-spend-bidder-france/
The Media Leader. "Distribution of programmatic advertising spending in France in 2023, by bidder." Chart. February 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283505/programmatic-ad-spend-bidder-france/
The Media Leader. (2024). Distribution of programmatic advertising spending in France in 2023, by bidder. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283505/programmatic-ad-spend-bidder-france/
The Media Leader. "Distribution of Programmatic Advertising Spending in France in 2023, by Bidder." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1283505/programmatic-ad-spend-bidder-france/
The Media Leader, Distribution of programmatic advertising spending in France in 2023, by bidder Statista, https://www.statista.com/statistics/1283505/programmatic-ad-spend-bidder-france/ (last visited July 22, 2024)
Distribution of programmatic advertising spending in France in 2023, by bidder [Graph], The Media Leader, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1283505/programmatic-ad-spend-bidder-france/