U.S. consumer persona interest in using a single super app 2021

Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type

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Source

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Release date

December 2021

Region

United States

Survey time period

October 27 to November 8, 2021

Number of respondents

3,166 respondents

Supplementary notes

The source identifies "Financial wellness seekers" as users who are interested in a comprehensive channel for online banking and payment services. "Information seekers" are identified as users that expressed a preference for using a single super app integrating digital services for banking, entertainment, retail, shopping, and travel. "Convenience seekers" are identified by their interest in using a comprehensive super app for "restaurant orders, groceries, health, work, social relationships and the home."

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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