As of November 2021, around 67 percent of consumers in the United States reported being interested in integrating multiple digital experiences in one super app. Of these, 20.38 percent of respondents were identified as "information seekers," or users who would be interested in integrating their online experiences in one single super app in order to access online shopping, travel, entertainment services, as well as banking services. Respondents who expressed an interest in accessing integrated platforms offering banking and payment services, identified by the source as "financial wellness seekers," were more than 18 percent.
Super apps are mobile apps integrating different digital services in one all-encompassing unified ecosystem. With its integration of social channels, e-commerce programs, and payment features all in one app, the Chinese WeChat is often considered the first example of super app.
Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type
The source identifies "Financial wellness seekers" as users who are interested in a comprehensive channel for online banking and payment services. "Information seekers" are identified as users that expressed a preference for using a single super app integrating digital services for banking, entertainment, retail, shopping, and travel. "Convenience seekers" are identified by their interest in using a comprehensive super app for "restaurant orders, groceries, health, work, social relationships and the home."
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PYMNTS. (December 13, 2021). Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1283500/us-consumer-persona-super-apps/
PYMNTS. "Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type." Chart. December 13, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1283500/us-consumer-persona-super-apps/
PYMNTS. (2021). Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1283500/us-consumer-persona-super-apps/
PYMNTS. "Consumers in The United States Interested in Integrating Multiple Digital Experiences in One Comprehensive Super App as of November 2021, by Type." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1283500/us-consumer-persona-super-apps/
PYMNTS, Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type Statista, https://www.statista.com/statistics/1283500/us-consumer-persona-super-apps/ (last visited December 22, 2024)
Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type [Graph], PYMNTS, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283500/us-consumer-persona-super-apps/
