In July 2021, mobile party apps in New Zealand had the highest organic attribution rate among all examined gaming genres. Racing games followed, with more than 95 percent of the downloads for apps in this category not being prompted by mobile ads or paid search results. Downloads for mobile match games, a subgenre of puzzle games, could be attributed at 14 percent to paid search, and at 9.7 percent to paid adverts during the examined period.
Distribution of organic and paid downloads for mobile gaming apps in New Zealand in July 2021, by genre
Characteristic
Paid Search Downloads
Paid Ad Downloads
Organic Downloads
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Data.ai. (December 24, 2021). Distribution of organic and paid downloads for mobile gaming apps in New Zealand in July 2021, by genre [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283474/new-zealand-gaming-app-downloads-organic-paid-by-genre/
Data.ai. "Distribution of organic and paid downloads for mobile gaming apps in New Zealand in July 2021, by genre." Chart. December 24, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283474/new-zealand-gaming-app-downloads-organic-paid-by-genre/
Data.ai. (2021). Distribution of organic and paid downloads for mobile gaming apps in New Zealand in July 2021, by genre. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283474/new-zealand-gaming-app-downloads-organic-paid-by-genre/
Data.ai. "Distribution of Organic and Paid Downloads for Mobile Gaming Apps in New Zealand in July 2021, by Genre." Statista, Statista Inc., 24 Dec 2021, https://www.statista.com/statistics/1283474/new-zealand-gaming-app-downloads-organic-paid-by-genre/
Data.ai, Distribution of organic and paid downloads for mobile gaming apps in New Zealand in July 2021, by genre Statista, https://www.statista.com/statistics/1283474/new-zealand-gaming-app-downloads-organic-paid-by-genre/ (last visited July 22, 2024)
Distribution of organic and paid downloads for mobile gaming apps in New Zealand in July 2021, by genre [Graph], Data.ai, December 24, 2021. [Online]. Available: https://www.statista.com/statistics/1283474/new-zealand-gaming-app-downloads-organic-paid-by-genre/
