Online purchases in the non-grocery retail category were more prevalent among online shoppers in Australia than in the groceries category in the 12 months to July 2024, according to a 2024 survey. Those aged between 18 and 49 years old were the key demographic for online non-grocery retail product purchases, with over 80 percent of respondents across this demographic purchasing non-grocery products online every month during the survey period. In the groceries category, 30 to 39-year-olds were the leading age group buying groceries online at around 68 percent of respondents.
Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type
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IAB Australia. (August 13, 2024). Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia. "Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type." Chart. August 13, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia. (2024). Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia. "Share of People Who Make Purchases Online Monthly in Australia in The 12 Months to July 2024, by Age and Product Type." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia, Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type Statista, https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/ (last visited December 03, 2024)
Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type [Graph], IAB Australia, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
