According to a survey conducted in Australia in the 12 months to July 2024, around 83 percent of online shoppers had purchased items online at least once a month during the survey period. Almost 30 percent of respondents reported making online purchases at least once a week.
Purchase frequency among online shoppers in Australia in the 12 months to July 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (August 13, 2024). Purchase frequency among online shoppers in Australia in the 12 months to July 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia. "Purchase frequency among online shoppers in Australia in the 12 months to July 2024." Chart. August 13, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia. (2024). Purchase frequency among online shoppers in Australia in the 12 months to July 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia. "Purchase Frequency among Online Shoppers in Australia in The 12 Months to July 2024." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1283458/australia-online-shoppers-purchase-frequency/
IAB Australia, Purchase frequency among online shoppers in Australia in the 12 months to July 2024 Statista, https://www.statista.com/statistics/1283458/australia-online-shoppers-purchase-frequency/ (last visited December 23, 2024)
Purchase frequency among online shoppers in Australia in the 12 months to July 2024 [Graph], IAB Australia, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1283458/australia-online-shoppers-purchase-frequency/