In July 2021, mobile gaming party apps had the highest rate of organic downloads in Australia, with 93.5 percent of downloads from users in the country not being attributed to ads or paid search recommendations. By comparison, casino games saw 19.6 percent of their downloads coming from paid search, as well as 11.2 percent of downloads attributed to paid ads. As of the second quarter of 2021, mobile gaming apps were the most downloaded mobile app category for users in Australia.
Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre
Characteristic
Paid Search Downloads
Paid Ad Downloads
Organic Downloads
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Data.ai. (December 24, 2021). Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai. "Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre." Chart. December 24, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai. (2021). Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai. "Distribution of Organic and Paid Downloads for Mobile Gaming Apps in Australia in July 2021, by Genre." Statista, Statista Inc., 24 Dec 2021, https://www.statista.com/statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai, Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre Statista, https://www.statista.com/statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/ (last visited July 22, 2024)
Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre [Graph], Data.ai, December 24, 2021. [Online]. Available: https://www.statista.com/statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
