In 2023, video ads accounted for 29 percent of programmatic advertising spending in France. Other display formats took 49 percent of the total. Native ads were responsible for the 18 percent. Audio ads accounted for four percent of ad investments.
Distribution of programmatic advertising spending in France in 2020 to 2023, by format
Characteristic
2020
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2022
2023
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The Media Leader. (February 7, 2024). Distribution of programmatic advertising spending in France in 2020 to 2023, by format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader. "Distribution of programmatic advertising spending in France in 2020 to 2023, by format." Chart. February 7, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader. (2024). Distribution of programmatic advertising spending in France in 2020 to 2023, by format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader. "Distribution of Programmatic Advertising Spending in France in 2020 to 2023, by Format." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/
The Media Leader, Distribution of programmatic advertising spending in France in 2020 to 2023, by format Statista, https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/ (last visited July 22, 2024)
Distribution of programmatic advertising spending in France in 2020 to 2023, by format [Graph], The Media Leader, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/