Programmatic ad spend in France 2020-2023, by format

Published by Statista Research Department, Dec 10, 2024
In 2023, video ads accounted for 29 percent of programmatic advertising spending in France. Other display formats took 49 percent of the total. Native ads were responsible for the 18 percent. Audio ads accounted for four percent of ad investments.

Distribution of programmatic advertising spending in France in 2020 to 2023, by format

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Release date

February 2024

Region

France

Survey time period

2020 to 2023

Special properties

excluding walled gardens, social, search, Outbrain, and Taboola

Supplementary notes

Figures prior to last year have been extracted from previous publications.

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Statistics on " Advertising in France "

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Other statistics that may interest you Advertising in France

Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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