Compared to 2022, display programmatic advertising spending in France in 2023 decreased by nine percent. Programmatic audio ad spend experienced the largest growth, with 58 percent. Programmatic video ad spend also increased, but just by one percent.
Change in programmatic advertising spending in France in 2023, by format
Characteristic
Growth rate
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Media Leader. (February 6, 2024). Change in programmatic advertising spending in France in 2023, by format [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
The Media Leader. "Change in programmatic advertising spending in France in 2023, by format." Chart. February 6, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
The Media Leader. (2024). Change in programmatic advertising spending in France in 2023, by format. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
The Media Leader. "Change in Programmatic Advertising Spending in France in 2023, by Format." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
The Media Leader, Change in programmatic advertising spending in France in 2023, by format Statista, https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/ (last visited August 24, 2024)
Change in programmatic advertising spending in France in 2023, by format [Graph], The Media Leader, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/