Two Google marketing platforms - Display & Video 360 and Google Ads - accounted for more than 78 percent of programmatic advertising spending in Spain in the first half of 2021. This form of buying ad spaces gained popularity in Spain in that period. Advertisers increased their programmatic spending by nearly 50 percent.
Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder
* Figure calculated by Statista based on data provided by the source. "Other" includes The Trade Desk, Criteo, Xandr Invest, MediaMath, Amazon DSP, Adform, Verizon Media - Oath Ad Platforms, RTB House, and more.
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Statista. (September 10, 2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1283402/programmatic-ad-spend-bidder-spain/
Statista. "Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder." Chart. September 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1283402/programmatic-ad-spend-bidder-spain/
Statista. (2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1283402/programmatic-ad-spend-bidder-spain/
Statista. "Distribution of Programmatic Advertising Spending in Spain in 1st Half 2021, by Bidder." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1283402/programmatic-ad-spend-bidder-spain/
Statista, Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder Statista, https://www.statista.com/statistics/1283402/programmatic-ad-spend-bidder-spain/ (last visited December 22, 2024)
Distribution of programmatic advertising spending in Spain in 1st half 2021, by bidder [Graph], Statista, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/1283402/programmatic-ad-spend-bidder-spain/
