According to a survey among marketing professionals worldwide, 76 percent of respondents said they were planning to increase their spending on TikTok in 2023. Under 60 percent of respondents also stated they were planning to increase their spending on YouTube, while increased spending on Instagram and Amazon was cited by a respective 46 and 44 percent of respondents, respectively.
Planned changes in spending on digital platforms according to marketers worldwide in 2023
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Planned changes in spending on digital platforms according to marketers worldwide in 2023
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MarketingCharts. (January 25, 2023). Planned changes in spending on digital platforms according to marketers worldwide in 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1283395/planned-changes-digital-platform-spend-marketers-worldwide/
MarketingCharts. "Planned changes in spending on digital platforms according to marketers worldwide in 2023." Chart. January 25, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1283395/planned-changes-digital-platform-spend-marketers-worldwide/
MarketingCharts. (2023). Planned changes in spending on digital platforms according to marketers worldwide in 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1283395/planned-changes-digital-platform-spend-marketers-worldwide/
MarketingCharts. "Planned Changes in Spending on Digital Platforms According to Marketers Worldwide in 2023." Statista, Statista Inc., 25 Jan 2023, https://www.statista.com/statistics/1283395/planned-changes-digital-platform-spend-marketers-worldwide/
MarketingCharts, Planned changes in spending on digital platforms according to marketers worldwide in 2023 Statista, https://www.statista.com/statistics/1283395/planned-changes-digital-platform-spend-marketers-worldwide/ (last visited February 19, 2025)
Planned changes in spending on digital platforms according to marketers worldwide in 2023 [Graph], MarketingCharts, January 25, 2023. [Online]. Available: https://www.statista.com/statistics/1283395/planned-changes-digital-platform-spend-marketers-worldwide/
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