Changes in spending on digital platforms by marketers worldwide 2023

Published by Statista Research Department, Feb 12, 2024
According to a survey among marketing professionals worldwide, 76 percent of respondents said they were planning to increase their spending on TikTok in 2023. Under 60 percent of respondents also stated they were planning to increase their spending on YouTube, while increased spending on Instagram and Amazon was cited by a respective 46 and 44 percent of respondents, respectively.

Planned changes in spending on digital platforms according to marketers worldwide in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2023

Region

Worldwide

Survey time period

as of January 2023

Number of respondents

1,700 respondents

Supplementary notes

Date of survey not provided by source. Date of survey utilized here corresponds to date of survey release.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising worldwide

Overview

8

Regional data

8

Industry data

5

Channel spending

8

Marketer perspective

7

Consumer perspective

6

Further Content: You might find this interesting as well

Topics

X (formerly Twitter) advertising and marketingX (formerly Twitter)Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.