According to a 2021 survey of marketing executives worldwide, 77 percent of respondents said they were planning to increase spending on online video advertising, while 68 percent said they planned to increase social media ad spend. More than half of respondents - 54 percent - said they planned to increase podcast ad spending, while 41 percent said they planned for their radio and audio ad spending to remain the same.
Planned changes in media spending of marketers worldwide in 2022, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobo Magazine. (December 3, 2021). Planned changes in media spending of marketers worldwide in 2022, by medium [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1283382/planned-changes-ad-spend-marketers-by-medium/
Adobo Magazine. "Planned changes in media spending of marketers worldwide in 2022, by medium." Chart. December 3, 2021. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1283382/planned-changes-ad-spend-marketers-by-medium/
Adobo Magazine. (2021). Planned changes in media spending of marketers worldwide in 2022, by medium. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1283382/planned-changes-ad-spend-marketers-by-medium/
Adobo Magazine. "Planned Changes in Media Spending of Marketers Worldwide in 2022, by Medium." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1283382/planned-changes-ad-spend-marketers-by-medium/
Adobo Magazine, Planned changes in media spending of marketers worldwide in 2022, by medium Statista, https://www.statista.com/statistics/1283382/planned-changes-ad-spend-marketers-by-medium/ (last visited December 04, 2024)
Planned changes in media spending of marketers worldwide in 2022, by medium [Graph], Adobo Magazine, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1283382/planned-changes-ad-spend-marketers-by-medium/
