Leading programmatic advertising industries in Spain 2021

Published by
Michele Majidi,
Jan 6, 2023
In the first half of 2021, advertising for automotive products and transport accounted for 20.6 percent of programmatic advertising spending in Spain. Retail ranked second with 17.9 percent, followed by telecommunications with roughly eight percent.

Leading industries in Spain in 1st half 2021, by programmatic ad spend share

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Release date

September 2021

Region

Spain

Survey time period

H1 2021

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excluding walled gardens, social, and search

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Statistics on " Digital advertising in Spain "

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Overview

5

Overview of the Spanish market

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Formats & devices

7

Social media advertising

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Consumer attitudes

5

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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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