In the first half of 2021, video ads accounted for roughly 10 percent of programmatic advertising spending in Spain. Other display formats took 86 percent of the total. Native ads were responsible for the remaining six percent.
Distribution of programmatic advertising spending in Spain in 1st half 2021, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain, & Adomik, & Sibbo. (September 10, 2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by format [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, und Adomik, und Sibbo. "Distribution of programmatic advertising spending in Spain in 1st half 2021, by format." Chart. September 10, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, Adomik, Sibbo. (2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by format. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, and Adomik, and Sibbo. "Distribution of Programmatic Advertising Spending in Spain in 1st Half 2021, by Format." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain & Adomik & Sibbo, Distribution of programmatic advertising spending in Spain in 1st half 2021, by format Statista, https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/ (last visited October 02, 2024)
Distribution of programmatic advertising spending in Spain in 1st half 2021, by format [Graph], IAB Spain, & Adomik, & Sibbo, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/