In the first half of 2021, video ads accounted for roughly 10 percent of programmatic advertising spending in Spain. Other display formats took 86 percent of the total. Native ads were responsible for the remaining six percent.
Distribution of programmatic advertising spending in Spain in 1st half 2021, by format
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IAB Spain, & Adomik, & Sibbo. (September 10, 2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, und Adomik, und Sibbo. "Distribution of programmatic advertising spending in Spain in 1st half 2021, by format." Chart. September 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, Adomik, Sibbo. (2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, and Adomik, and Sibbo. "Distribution of Programmatic Advertising Spending in Spain in 1st Half 2021, by Format." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain & Adomik & Sibbo, Distribution of programmatic advertising spending in Spain in 1st half 2021, by format Statista, https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/ (last visited December 22, 2024)
Distribution of programmatic advertising spending in Spain in 1st half 2021, by format [Graph], IAB Spain, & Adomik, & Sibbo, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/1283339/programmatic-ad-spend-format-spain/