Programmatic ad spend in Spain 2021, by device

Published by
Michele Majidi,
Jan 6, 2023
Mobile ads were responsible for more than two-thirds of programmatic advertising spending in Spain in the first half of 2021. Desktop and laptop ads accounted for roughly 27 percent. Tablets, connected TV, and other devices summed up to less than five percent of the total.

Distribution of programmatic advertising spending in Spain in 1st half 2021, by device

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Release date

September 2021

Region

Spain

Survey time period

H1 2021

Special properties

excluding walled gardens, social, and search

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Digital advertising in Spain "

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Overview

5

Overview of the Spanish market

4

Formats & devices

7

Social media advertising

8

Consumer attitudes

5

Further related statistics

1

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Topics

Mobile advertising and marketing in EuropeMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwideDigital advertising in EuropeMobile advertising in Germany
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