U.S.: top motivators for fresh vegetable consumption 2020

Which factors influence Americans to eat fresh vegetables?

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Release date

February 2021

Region

United States

Survey time period

2020

Number of respondents

38,000 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: 'Which of the following describes why the [vegetable item] was chosen?'

Survey participants completed a week-long report of all foods consumed at home and away from home on an individual basis.
NET sample is weighted to be nationally representative based off of current U.S. Census data.

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