Global monthly downloads of leading language learning apps 2023-2024
In January 2024, the language learning app market experienced a peak in downloads for the year, surpassing 25 million downloads during the first month of the year from global downloads. Mobile-first and highly gamified Duolingo is the market leader in language learning apps. The popular app South Korean language learning app Cake successfully tapped into the mobile video craze captivating users in the latest years: with its YouTube video excerpts from popular films and TV, the app amassed over 500 thousand downloads in September 2023.