There was a before and after pandemic for business-to-business (B2B) buyers. According to a survey conducted in 2021, 87 percent of B2B buyers identified new suppliers online, while only 78 percent of the professionals surveyed did the same before the pandemic broke out. Websites have become handy platforms for evaluating suppliers, with 74 percent of respondents reporting this habit in 2021. Before the pandemic, only 60 percent of B2B buyers did so.
Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage
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Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage
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Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"Where did you go to get information at each of these stages during the buying process pre- and post- pandemic?"
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Sana. (November 25, 2021). Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1282743/b2b-online-usage-before-and-after-the-coronavirus-outbreak/
Sana. "Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage." Chart. November 25, 2021. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1282743/b2b-online-usage-before-and-after-the-coronavirus-outbreak/
Sana. (2021). Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1282743/b2b-online-usage-before-and-after-the-coronavirus-outbreak/
Sana. "Share of B2b Buyers Using Online Stores before and after The Covid-19 Outbreak in 2021, by Purchase Stage." Statista, Statista Inc., 25 Nov 2021, https://www.statista.com/statistics/1282743/b2b-online-usage-before-and-after-the-coronavirus-outbreak/
Sana, Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage Statista, https://www.statista.com/statistics/1282743/b2b-online-usage-before-and-after-the-coronavirus-outbreak/ (last visited May 15, 2025)
Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage [Graph], Sana, November 25, 2021. [Online]. Available: https://www.statista.com/statistics/1282743/b2b-online-usage-before-and-after-the-coronavirus-outbreak/
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