Common channels for apparel shopping in Japan 2023

Published by C. Diep, Sep 7, 2023
The most popular shopping channels for buying clothes in Japan were stand-alone clothing mass marketers as revealed in a survey conducted in June 2023. While more than 44 percent of respondents named clothing mass marketers a preferred point of sales for apparels, only a minority shopped at secondhand retailers.

Preferred shopping channels to buy clothes in Japan as of June 2023

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Release date

July 2023

Region

Japan

Survey time period

June 1 to 5, 2023

Number of respondents

8,899 respondents

Age group

10-79 years

Special properties

respondents who bought clothes for themselves; multiple answers allowed

Method of interview

Online panel

Supplementary notes

Original question: "Where do you buy your clothes? Please answer with the places you shopped at within the last year."

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Statistics on " Fashion industry in Japan "

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Overview

5

Apparel

6

Footwear

5

Sportswear

4

Accessories

4

Retail channels

4

Major companies

6

Shopping behavior

5

Sustainable fashion

4

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Topics

Fashion industry in JapanBeauty industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in Japan
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