Half of business-to-business (B2B) frequent buyers placed their orders on e-commerce platforms, a survey from 2021 revealed. Among B2B buyers, 45 percent emailed their order, and 36 percent made a phone call. Meanwhile, roughly one-quarter of respondents opted for an online marketplace.
Most used purchase channels among B2B buyers worldwide in 2021
Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"Which channels do you use most frequently for placing orders?"
Respondents could select up to three channels.
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Sana. (November 25, 2021). Most used purchase channels among B2B buyers worldwide in 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana. "Most used purchase channels among B2B buyers worldwide in 2021." Chart. November 25, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana. (2021). Most used purchase channels among B2B buyers worldwide in 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana. "Most Used Purchase Channels among B2b Buyers Worldwide in 2021." Statista, Statista Inc., 25 Nov 2021, https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana, Most used purchase channels among B2B buyers worldwide in 2021 Statista, https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/ (last visited November 03, 2024)
Most used purchase channels among B2B buyers worldwide in 2021 [Graph], Sana, November 25, 2021. [Online]. Available: https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
