Half of business-to-business (B2B) frequent buyers placed their orders on e-commerce platforms, a survey from 2021 revealed. Among B2B buyers, 45 percent emailed their order, and 36 percent made a phone call. Meanwhile, roughly one-quarter of respondents opted for an online marketplace.
Most used purchase channels among B2B buyers worldwide in 2021
Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"Which channels do you use most frequently for placing orders?"
Respondents could select up to three channels.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sana. (November 25, 2021). Most used purchase channels among B2B buyers worldwide in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana. "Most used purchase channels among B2B buyers worldwide in 2021." Chart. November 25, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana. (2021). Most used purchase channels among B2B buyers worldwide in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana. "Most Used Purchase Channels among B2b Buyers Worldwide in 2021." Statista, Statista Inc., 25 Nov 2021, https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
Sana, Most used purchase channels among B2B buyers worldwide in 2021 Statista, https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/ (last visited December 21, 2024)
Most used purchase channels among B2B buyers worldwide in 2021 [Graph], Sana, November 25, 2021. [Online]. Available: https://www.statista.com/statistics/1282694/purchase-channels-preferences-among-b2b-buyers/
