In 2021, 51 percent of podcast advertising revenue in the United States was generated by ads that were bought on an annual basis. Ads purchased on a quarterly basis corresponded to 28 percent of podcast advertising revenue, while remnant, transactional, and scattered ads amounted to 27 percent of total ad revenue.
Distribution of podcast advertising revenue in the United States in 2021, by buy type
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IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States in 2021, by buy type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1282693/distribution-podcast-advertising-buy-type-usa/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States in 2021, by buy type." Chart. May 9, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1282693/distribution-podcast-advertising-buy-type-usa/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States in 2021, by buy type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1282693/distribution-podcast-advertising-buy-type-usa/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States in 2021, by Buy Type." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1282693/distribution-podcast-advertising-buy-type-usa/
IAB (U.S.), Distribution of podcast advertising revenue in the United States in 2021, by buy type Statista, https://www.statista.com/statistics/1282693/distribution-podcast-advertising-buy-type-usa/ (last visited October 02, 2024)
Distribution of podcast advertising revenue in the United States in 2021, by buy type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1282693/distribution-podcast-advertising-buy-type-usa/