Apparel shopping behavior in Japan 2021

Published by C. Diep, Jan 13, 2022
The largest share of Japanese consumers is impulse buying when shopping for clothes as revealed in a survey conducted in July 2021. Over 49 percent of respondents stated that they bought clothing without planning, depending on the temperatures, whether they found a piece they desired, or when a bargain sale happened to occur at the moment. Only 29.1 percent stated that they make considered decisions to some extent by planning their purchases beforehand.

Purchase behavior when buying clothing in Japan as of July 2021

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Release date

October 2021

Region

Japan

Survey time period

July 20 to 26, 2021

Number of respondents

2,000 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following best describes your attitude toward acquiring clothes?"

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