The largest share of Japanese consumers is impulse buying when shopping for clothes as revealed in a survey conducted in July 2021. Over 49 percent of respondents stated that they bought clothing without planning, depending on the temperatures, whether they found a piece they desired, or when a bargain sale happened to occur at the moment. Only 29.1 percent stated that they make considered decisions to some extent by planning their purchases beforehand.
Purchase behavior when buying clothing in Japan as of July 2021
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CAA. (October 13, 2021). Purchase behavior when buying clothing in Japan as of July 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1282616/japan-purchase-behavior-buy-clothes/
CAA. "Purchase behavior when buying clothing in Japan as of July 2021." Chart. October 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1282616/japan-purchase-behavior-buy-clothes/
CAA. (2021). Purchase behavior when buying clothing in Japan as of July 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1282616/japan-purchase-behavior-buy-clothes/
CAA. "Purchase Behavior When Buying Clothing in Japan as of July 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1282616/japan-purchase-behavior-buy-clothes/
CAA, Purchase behavior when buying clothing in Japan as of July 2021 Statista, https://www.statista.com/statistics/1282616/japan-purchase-behavior-buy-clothes/ (last visited August 24, 2024)
Purchase behavior when buying clothing in Japan as of July 2021 [Graph], CAA, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1282616/japan-purchase-behavior-buy-clothes/