According to a survey among Taiwanese consumers in October 2021, around 67 percent of respondents stated they had often participated in online shopping events in the past years. In comparison, around 33 percent of respondents shopped during holiday sales. On average, respondents who shopped at online shopping events spent 15,073 New Taiwan dollars during the online sales.
Share of consumers participating in sales events in Taiwan as of October 2021, by event type
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MIC. (November 10, 2021). Share of consumers participating in sales events in Taiwan as of October 2021, by event type [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1282592/taiwan-most-participated-shopping-events/
MIC. "Share of consumers participating in sales events in Taiwan as of October 2021, by event type." Chart. November 10, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1282592/taiwan-most-participated-shopping-events/
MIC. (2021). Share of consumers participating in sales events in Taiwan as of October 2021, by event type. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1282592/taiwan-most-participated-shopping-events/
MIC. "Share of Consumers Participating in Sales Events in Taiwan as of October 2021, by Event Type." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1282592/taiwan-most-participated-shopping-events/
MIC, Share of consumers participating in sales events in Taiwan as of October 2021, by event type Statista, https://www.statista.com/statistics/1282592/taiwan-most-participated-shopping-events/ (last visited November 23, 2024)
Share of consumers participating in sales events in Taiwan as of October 2021, by event type [Graph], MIC, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1282592/taiwan-most-participated-shopping-events/