Awareness of sustainable fashion materials in Japan 2021

Published by C. Diep, Jan 10, 2022
The majority of Japanese consumers was aware of organic cotton used as a sustainable material for fashion items as revealed in a survey conducted in August 2021. While textiles made from recycled clothes and plastic waste were the best-known materials made from waste, only 31.4 percent of respondents knew that fishing nets were also recycled into fabrics.

Awareness of sustainable material types for fashion in Japan as of August 2021

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Release date

September 2021

Region

Japan

Survey time period

August 27 to 31, 2021

Number of respondents

1,000 respondents

Age group

15-49 years

Special properties

respondents who have bought clothing at least once within the last six months

Method of interview

Online survey

Supplementary notes

Multiple answers were allowed.

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