During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, 42 percent of respondents said they were planning to adopt influencer marketing in the coming year. In-person events ranked first, with 60 percent of respondents saying they were planning to use this channel in the near future.
Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023
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LinkedIn. (June 15, 2023). Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1282491/b2b-marketing-channels/
LinkedIn. "Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023." Chart. June 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1282491/b2b-marketing-channels/
LinkedIn. (2023). Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1282491/b2b-marketing-channels/
LinkedIn. "Marketing Channels Business-to-business (B2b) Marketers Were Planning to Adopt Worldwide as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1282491/b2b-marketing-channels/
LinkedIn, Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023 Statista, https://www.statista.com/statistics/1282491/b2b-marketing-channels/ (last visited December 21, 2024)
Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023 [Graph], LinkedIn, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1282491/b2b-marketing-channels/
