According to a September 2021 survey among marketing professionals worldwide, 60 percent of respondents said they used customer data the majority of the time when making decisions. This was followed by 28 percent of respondents saying they used customer data at some times, while only 11 percent said they used it very little or did not use it at all.
Share of marketers using customer data in their decision making worldwide in September 2021
52 percent of respondents at B2C companies, 25 percent at B2B companies, and 23 percent at B2B and B2C companies. Survey question: "How often is customer data a driving factor in your marketing decision-making?"
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MarketingCharts. (November 3, 2021). Share of marketers using customer data in their decision making worldwide in September 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1282486/customer-data-use-marketing-decisions-worldwide/
MarketingCharts. "Share of marketers using customer data in their decision making worldwide in September 2021." Chart. November 3, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1282486/customer-data-use-marketing-decisions-worldwide/
MarketingCharts. (2021). Share of marketers using customer data in their decision making worldwide in September 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1282486/customer-data-use-marketing-decisions-worldwide/
MarketingCharts. "Share of Marketers Using Customer Data in Their Decision Making Worldwide in September 2021." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1282486/customer-data-use-marketing-decisions-worldwide/
MarketingCharts, Share of marketers using customer data in their decision making worldwide in September 2021 Statista, https://www.statista.com/statistics/1282486/customer-data-use-marketing-decisions-worldwide/ (last visited December 21, 2024)
Share of marketers using customer data in their decision making worldwide in September 2021 [Graph], MarketingCharts, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1282486/customer-data-use-marketing-decisions-worldwide/
