According to a survey carried out in April 2021 among consumers worldwide, 35 percent of respondents aged between 18 and 25 said they took notice of inclusive auto ads at the time of purchase consideration. Representative travel ads were noticed by 32 percent of consumers aged 18-25, while 23 percent took notice of inclusive banking ads. Consumers aged 46 and older generally paid less attention to representative ads than their younger counterparts, across all surveyed sectors.
Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group
Survey respondents were located in the United States, Canada, Mexico, Brazil, Chile, South Africa, Sweden, United Kingdom, Italy, Ireland, France, Spain, Turkey, Switzerland, Denmark, Portugal, Japan, India, and China.
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Deloitte. (October 19, 2021). Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1282444/consumers-noticing-inclusive-ads-purchase-consideration/
Deloitte. "Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group ." Chart. October 19, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1282444/consumers-noticing-inclusive-ads-purchase-consideration/
Deloitte. (2021). Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1282444/consumers-noticing-inclusive-ads-purchase-consideration/
Deloitte. "Distribution of Consumers Noticing Representative Advertising at The Time of Purchase Consideration Worldwide as of April 2021, by Age Group ." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1282444/consumers-noticing-inclusive-ads-purchase-consideration/
Deloitte, Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group Statista, https://www.statista.com/statistics/1282444/consumers-noticing-inclusive-ads-purchase-consideration/ (last visited December 22, 2024)
Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group [Graph], Deloitte, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1282444/consumers-noticing-inclusive-ads-purchase-consideration/
