According to a January 2022-released survey among B2B marketing professionals worldwide, 79 percent of respondents cited registration forms on their own websites as the most effective tactic to gain prospect and customer data. Content download or offer forms on dedicated landing pages were cited by 54 percent of respondents, while 47 percent cited in-person events and trade shows.
Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022
among B2B marketing professionals from various industries
Supplementary notes
59 percent of respondents based in the United States. Survey question: "Which of the below tactics for acquiring prospect and customer data do you find most effective?" Exact date of survey not specified at source. Date of survey utilized here corresponds to date of survey release.
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MarketingCharts. (January 19, 2022). Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1282440/top-b2b-tactics-gain-prospect-customer-data/
MarketingCharts. "Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022." Chart. January 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1282440/top-b2b-tactics-gain-prospect-customer-data/
MarketingCharts. (2022). Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1282440/top-b2b-tactics-gain-prospect-customer-data/
MarketingCharts. "Leading Tactics Employed by B2b Marketers to Acquire Prospect and Customer Data Worldwide as of January 2022." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1282440/top-b2b-tactics-gain-prospect-customer-data/
MarketingCharts, Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022 Statista, https://www.statista.com/statistics/1282440/top-b2b-tactics-gain-prospect-customer-data/ (last visited December 21, 2024)
Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022 [Graph], MarketingCharts, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1282440/top-b2b-tactics-gain-prospect-customer-data/
