As of May 2022, around 48 percent of online consumers surveyed in the United States said brands using their data for personalizing advertising and marketing made it easier to find products and services that interested them the most. Meanwhile, 47 percent stated it often feels invasive, whereas 27 percent reported disliking sharing personal information, no matter the benefit.
Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022
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Merkle. (July 6, 2022). Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle. "Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022." Chart. July 6, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle. (2022). Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle. "Attitudes of Internet Users toward Brands Using Their Data for Advertising and Marketing Personalization in The United States as of May 2022." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle, Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022 Statista, https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/ (last visited December 21, 2024)
Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022 [Graph], Merkle, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
