As of May 2022, around 48 percent of online consumers surveyed in the United States said brands using their data for personalizing advertising and marketing made it easier to find products and services that interested them the most. Meanwhile, 47 percent stated it often feels invasive, whereas 27 percent reported disliking sharing personal information, no matter the benefit.
Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Merkle. (July 6, 2022). Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle. "Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022." Chart. July 6, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle. (2022). Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle. "Attitudes of Internet Users toward Brands Using Their Data for Advertising and Marketing Personalization in The United States as of May 2022." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
Merkle, Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022 Statista, https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/ (last visited November 03, 2024)
Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022 [Graph], Merkle, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1282438/attitudes-to-data-use-in-advertising-us/
