As of April 2021, 45 percent of Gen Z (born after 1996) social media users in the United States stated that they engaged with climate change content on social networks. For Millennials, 40 percent of respondents said that they engaged with this content. Only 21 percent of respondents from the Baby Boomer generation and older reported to engage with climate change content vial social channels.
Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation
According to the source: Generation Z born: after 1996, Millennial born: 1981 to 1996, Generation X born: 1965 to 1980, Baby Boomer born: 1946 to 1964.
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Pew Research Center. (June 21, 2021). Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1282251/united-states-engage-with-climate-action-content-social-media/
Pew Research Center. "Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation." Chart. June 21, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1282251/united-states-engage-with-climate-action-content-social-media/
Pew Research Center. (2021). Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1282251/united-states-engage-with-climate-action-content-social-media/
Pew Research Center. "Share of Social Media Users in The United States Who Engage with Climate Action Content on Social Media as of April 2021, by Generation." Statista, Statista Inc., 21 Jun 2021, https://www.statista.com/statistics/1282251/united-states-engage-with-climate-action-content-social-media/
Pew Research Center, Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation Statista, https://www.statista.com/statistics/1282251/united-states-engage-with-climate-action-content-social-media/ (last visited December 30, 2024)
Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation [Graph], Pew Research Center, June 21, 2021. [Online]. Available: https://www.statista.com/statistics/1282251/united-states-engage-with-climate-action-content-social-media/
