Direct mail advertising accounted for 4.2 percent of the total advertising spending in Japan in 2023. The share of direct mail advertising continuously decreased throughout the surveyed period.
Direct mail advertising expenditure share in Japan from 2014 to 2023
Characteristic
Share of total advertising expenditure
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Direct mail advertising expenditure share in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1282179/japan-direct-mail-advertising-expenditure-share/
Dentsu. "Direct mail advertising expenditure share in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1282179/japan-direct-mail-advertising-expenditure-share/
Dentsu. (2024). Direct mail advertising expenditure share in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1282179/japan-direct-mail-advertising-expenditure-share/
Dentsu. "Direct Mail Advertising Expenditure Share in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1282179/japan-direct-mail-advertising-expenditure-share/
Dentsu, Direct mail advertising expenditure share in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1282179/japan-direct-mail-advertising-expenditure-share/ (last visited July 22, 2024)
Direct mail advertising expenditure share in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1282179/japan-direct-mail-advertising-expenditure-share/