Direct mail advertising spending in Japan grew by 8.2 percent in 2023 compared to the previous year. As the source pointed out, the strong decline in 2020 was related to the outbreak of the coronavirus (COVID-19) pandemic during that year, which led to the postponement and cancellation of direct mail campaigns.
Year-on-year change of direct mail advertising expenditure in Japan from 2014 to 2023
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
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Dentsu. (February 27, 2024). Year-on-year change of direct mail advertising expenditure in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1282177/japan-direct-mail-advertising-expenditure-change/
Dentsu. "Year-on-year change of direct mail advertising expenditure in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1282177/japan-direct-mail-advertising-expenditure-change/
Dentsu. (2024). Year-on-year change of direct mail advertising expenditure in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1282177/japan-direct-mail-advertising-expenditure-change/
Dentsu. "Year-on-year Change of Direct Mail Advertising Expenditure in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1282177/japan-direct-mail-advertising-expenditure-change/
Dentsu, Year-on-year change of direct mail advertising expenditure in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1282177/japan-direct-mail-advertising-expenditure-change/ (last visited December 24, 2024)
Year-on-year change of direct mail advertising expenditure in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1282177/japan-direct-mail-advertising-expenditure-change/
