Nearly 90 percent of major online pharmacies in Russia used statistics and analytics to measure traffic and user behavior on their websites in 2022. Furthermore, approximately one half participated in advertising networks, which allowed them to place ads on websites of other network participants.
Share of online pharmacies using selected marketing services in Russia in 2022
The source specified the following information:
The report provides data on 85 online pharmacies included in the top 1,000 Russian online stores in terms of the number of orders in 2022.
The report includes online stores specializing primarily in the sale of medicines. It does not include online stores specializing in the sale of glasses and lenses, medical equipment, dietary supplements and other non-drug health products, nor does it take into account the sales of drugs and other health products by multi-category online retailers."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data Insight (RU). (June 27, 2023). Share of online pharmacies using selected marketing services in Russia in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1282156/marketing-services-used-by-e-pharmacies-russia/
Data Insight (RU). "Share of online pharmacies using selected marketing services in Russia in 2022." Chart. June 27, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1282156/marketing-services-used-by-e-pharmacies-russia/
Data Insight (RU). (2023). Share of online pharmacies using selected marketing services in Russia in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1282156/marketing-services-used-by-e-pharmacies-russia/
Data Insight (RU). "Share of Online Pharmacies Using Selected Marketing Services in Russia in 2022." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1282156/marketing-services-used-by-e-pharmacies-russia/
Data Insight (RU), Share of online pharmacies using selected marketing services in Russia in 2022 Statista, https://www.statista.com/statistics/1282156/marketing-services-used-by-e-pharmacies-russia/ (last visited January 08, 2025)
Share of online pharmacies using selected marketing services in Russia in 2022 [Graph], Data Insight (RU), June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1282156/marketing-services-used-by-e-pharmacies-russia/
