POP advertising spending share in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024

Point-of-purchase (POP) advertising accounted for two percent of the total advertising spending in Japan in 2023. The share of POP advertising decreased for the fifth year in a row. As the source pointed out, the outbreak of the COVID-19 pandemic in 2020 prevented occasions for in-store demonstrations and led to the postponement and cancellation of product launches.

Point-of-purchase (POP) advertising expenditure share in Japan from 2014 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

Data prior to 2021 come from previous reporting.

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