POP advertising spending growth in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024

Point-of-purchase (POP) advertising spending in Japan shrank by 3.5 percent in 2023 compared to the previous year. As the source pointed out, the strong decline in 2020 was related to the outbreak of the coronavirus (COVID-19) pandemic during that year, which prevented occasions for in-store demonstrations and led to the postponement and cancellation of product launches.

Year-on-year change of point-of-purchase (POP) advertising expenditure in Japan from 2014 to 2023

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Source

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.

Data prior to 2022 come from previous reporting.

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