Flyer advertising spending share in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024

Flyer advertising accounted for 3.5 percent of the total advertising spending in Japan in 2023. The share of flyer advertising consistently decreased throughout the observed time period. Although the outbreak of the coronavirus (COVID-19) pandemic resulted in fewer orders for flyer advertisements in 2020, the segment managed to recover in the following years.

Flyer advertising expenditure share in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2021 come from previous reports.

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