Flyer advertising spending in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024

The flyer advertising expenditure in Japan amounted to 257.6 billion Japanese yen in 2023. This represented an increase of about two billion yen compared to the previous year. As the source pointed out, one of the factors for the strong decline observed in 2020 was the outbreak of the coronavirus (COVID-19) pandemic, which resulted in fewer orders for flyer advertisements.

Flyer advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2021 come from previous reports.

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