In March 2024, WhatsApp was the most popular mobile app for smartphone or tablet users in the United Kingdom, with an audience reach of 86 percent. Social media giant Facebook followed, with a reach of around 80 percent of the country's digital population. YouTube ranked third with an audience reach of 70 percent. In 2023, e-mail services, mobile social media, and messenger apps were the most popular categories for smartphone users in the country.
Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach
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UKOM. (May 3, 2024). Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM. "Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach." Chart. May 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM. (2024). Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM. "Most Popular Mobile Apps in The United Kingdom (Uk) in March 2024, by Reach." Statista, Statista Inc., 3 May 2024, https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM, Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach Statista, https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/ (last visited December 22, 2024)
Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach [Graph], UKOM, May 3, 2024. [Online]. Available: https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/