In March 2024, WhatsApp was the most popular mobile app for smartphone or tablet users in the United Kingdom, with an audience reach of 86 percent. Social media giant Facebook followed, with a reach of around 80 percent of the country's digital population. YouTube ranked third with an audience reach of 70 percent. In 2023, e-mail services, mobile social media, and messenger apps were the most popular categories for smartphone users in the country.
Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach
Characteristic
Audience reach
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
UKOM. (May 3, 2024). Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM. "Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach." Chart. May 3, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM. (2024). Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM. "Most Popular Mobile Apps in The United Kingdom (Uk) in March 2024, by Reach." Statista, Statista Inc., 3 May 2024, https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/
UKOM, Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach Statista, https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/ (last visited August 24, 2024)
Most popular mobile apps in the United Kingdom (UK) in March 2024, by reach [Graph], UKOM, May 3, 2024. [Online]. Available: https://www.statista.com/statistics/1282098/top-mobile-apps-uk-by-reach/