Transit advertising accounted for two percent of the total advertising spending in Japan in 2023. As stated in the source, transit advertising expenditure dropped in 2020 and 2021 due to the COVID-19 pandemic, which resulted in lower numbers of railway passengers and airport visitors.
Transit advertising expenditure share in Japan from 2014 to 2023
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Dentsu. (February 27, 2024). Transit advertising expenditure share in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1282032/japan-transit-advertising-expenditure-share/
Dentsu. "Transit advertising expenditure share in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1282032/japan-transit-advertising-expenditure-share/
Dentsu. (2024). Transit advertising expenditure share in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1282032/japan-transit-advertising-expenditure-share/
Dentsu. "Transit Advertising Expenditure Share in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1282032/japan-transit-advertising-expenditure-share/
Dentsu, Transit advertising expenditure share in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1282032/japan-transit-advertising-expenditure-share/ (last visited November 22, 2024)
Transit advertising expenditure share in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1282032/japan-transit-advertising-expenditure-share/