Transit advertising spending in Japan grew by 8.3 percent in 2023 compared to the previous year. As the source pointed out, the exceptionally strong decrease in 2020 was related to the outbreak of the coronavirus (COVID-19) pandemic during that year, which resulted in lower numbers of railway passengers and airport visitors.
Year-on-year change of transit advertising expenditure in Japan from 2014 to 2023
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
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Dentsu. (February 27, 2024). Year-on-year change of transit advertising expenditure in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1282028/japan-transit-advertising-expenditure-change/
Dentsu. "Year-on-year change of transit advertising expenditure in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1282028/japan-transit-advertising-expenditure-change/
Dentsu. (2024). Year-on-year change of transit advertising expenditure in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1282028/japan-transit-advertising-expenditure-change/
Dentsu. "Year-on-year Change of Transit Advertising Expenditure in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1282028/japan-transit-advertising-expenditure-change/
Dentsu, Year-on-year change of transit advertising expenditure in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1282028/japan-transit-advertising-expenditure-change/ (last visited November 22, 2024)
Year-on-year change of transit advertising expenditure in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1282028/japan-transit-advertising-expenditure-change/
