Most popular categories for online purchases in Denmark 2023

Published by
Alexander Kunst,
Jun 8, 2023
The variety of products that can be purchased online is continuously growing. Among Danish consumers the two most popular categories for online purchases are Clothing and Shoes. 52 percent and 37 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,035 respondents in Denmark, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Most popular categories for online purchases in Denmark as of March 2023

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Number of respondents

1,035 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

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Statistics on " Beauty and personal care e-commerce in the Nordics "

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Other statistics that may interest you Beauty and personal care e-commerce in the Nordics

Overview

5

Sweden

8

Norway

7

Denmark

6

Finland

7

Further related statistics

9

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