ZARA brand profile in Germany 2022
How high is the brand awareness of ZARA in Germany?
When it comes to fashion online shop users, brand awareness of ZARA is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZARA in Germany?
In total, 26% of German fashion online shop users say they like ZARA. However, in actuality, among the 81% of German respondents who know ZARA, 32% of people like the brand.
What is the usage share of ZARA in Germany?
All in all, 16% of fashion online shop users in Germany use ZARA. That means, of the 81% who know the brand, 20% use them.
How loyal are the customers of ZARA?
Around 13% of fashion online shop users in Germany say they are likely to use ZARA again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around ZARA in Germany?
In July 2022, about 11% of German fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around ZARA in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of ZARA is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZARA in Germany?
In total, 26% of German fashion online shop users say they like ZARA. However, in actuality, among the 81% of German respondents who know ZARA, 32% of people like the brand.
What is the usage share of ZARA in Germany?
All in all, 16% of fashion online shop users in Germany use ZARA. That means, of the 81% who know the brand, 20% use them.
How loyal are the customers of ZARA?
Around 13% of fashion online shop users in Germany say they are likely to use ZARA again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around ZARA in Germany?
In July 2022, about 11% of German fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around ZARA in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
