SHEIN brand profile in Germany 2023
How high is the brand awareness of SHEIN in Germany?
When it comes to fashion online shop users, brand awareness of SHEIN is at 66 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SHEIN in Germany?
In total, 22 percent of German fashion online shop users say they like SHEIN. However, in actuality, among the 66 percent of German respondents who know SHEIN, 33 percent of people like the brand.
What is the usage share of SHEIN in Germany?
All in all, 18 percent of fashion online shop users in Germany use SHEIN. That means, of the 66 percent who know the brand, 27 percent use them.
How loyal are the customers of SHEIN?
Around 16 percent of fashion online shop users in Germany say they are likely to use SHEIN again. Set in relation to the 18 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.
What's the buzz around SHEIN in Germany?
In September 2023, about 16 percent of German fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 66 percent who know the brand, that's 24 percent, meaning at the time of the survey there's little buzz around SHEIN in Germany.
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