How high is the brand awareness of Gärtner Pötschke in Germany? When it comes to DIY and garden online shop users, brand awareness of Gärtner Pötschke is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gärtner Pötschke in Germany? In total, 9% of German DIY and garden online shop users say they like Gärtner Pötschke. However, in actuality, among the 29% of German respondents who know Gärtner Pötschke, 31% of people like the brand.
What is the usage share of Gärtner Pötschke in Germany? All in all, 6% of DIY and garden online shop users in Germany use Gärtner Pötschke. That means, of the 29% who know the brand, 21% use them.
How loyal are the customers of Gärtner Pötschke? Around 5% of DIY and garden online shop users in Germany say they are likely to use Gärtner Pötschke again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Gärtner Pötschke in Germany? In July 2022, about 5% of German DIY and garden online shop users had heard about Gärtner Pötschke in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Gärtner Pötschke in Germany.
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Gärtner Pötschke brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Gärtner Pötschke brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/forecasts/1281801/gaertner-poetschke-diy-and-garden-online-shops-brand-profile-in-germany
Statista. "Gärtner Pötschke brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/forecasts/1281801/gaertner-poetschke-diy-and-garden-online-shops-brand-profile-in-germany
Statista. (2022). Gärtner Pötschke brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/forecasts/1281801/gaertner-poetschke-diy-and-garden-online-shops-brand-profile-in-germany
Statista. "Gärtner Pötschke Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1281801/gaertner-poetschke-diy-and-garden-online-shops-brand-profile-in-germany
Statista, Gärtner Pötschke brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 Statista, https://www.statista.com/forecasts/1281801/gaertner-poetschke-diy-and-garden-online-shops-brand-profile-in-germany (last visited November 19, 2024)
Gärtner Pötschke brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1281801/gaertner-poetschke-diy-and-garden-online-shops-brand-profile-in-germany