Monthly global app install rate 2020-2021

Published by Laura Ceci, Dec 8, 2023
Between the beginning of 2020 and the end of 2021, global app installs have experienced a positive trend, going from 3.61 percent in January 2020 to 4.8 percent in 2021. In October 2021, the app install rate for both organic and non-organic installs reached its peak of 4.98 percent.

App install rate worldwide from January 2020 to November 2021

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Release date

December 2021

Region

Worldwide

Survey time period

January 2020 to November 2021

Special properties

organic and non-organic installs, iOS and Android

Supplementary notes

According to the source: Normalized trend: "a normalized trend is calculated by dividing each month by all installs in the measured time frame to show that month's share"

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