In the financial year 2021, Smiggle witnessed 143 percent growth in Like-for-Like sales growth in Malaysia, as schools reopened after COVID-19 lockdowns. Meanwhile, Smiggle's wholesale channel in the Middle East also flourished during the 'back to school' period, recording 131 percent growth in sales. In countries with children returning to the classroom, the brand has shown outstanding sales performance and will likely continue to recover as strongly under easing COVID-19 restrictions.
Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region
Australia, Ireland, Malaysia, New Zealand, United Kingdom, MENA
Survey time period
financial year 2021
Supplementary notes
*wholesale partner
Note: The Australian financial year runs from July 1 until June 30 of the following calendar year. For example, the financial year 2018 began on July 1, 2017 and ran until June 30, 2018.
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Premier Investments. (October 15, 2021). Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments. "Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region." Chart. October 15, 2021. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments. (2021). Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments. "Like-for-like (Lfl) 'back to School' Sales Growth of Smiggle after Covid-19 Restrictions in The Financial Year 2021, by Region." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments, Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region Statista, https://www.statista.com/statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/ (last visited November 19, 2024)
Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region [Graph], Premier Investments, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/